Art marketplace & provenance platform

Know what you're buying before you buy it.

Veriroo is the first marketplace where provenance is part of the purchase decision — not a document that arrives afterwards. Every listing carries a visible trust tier, and expert verification is built into the transaction itself.

Self-Recorded— artist declared
Provenance-Backed— documentation verified
Expert Verified— qualified authenticator

Every listing shows its trust tier. Buyers and sellers can request expert verification at checkout — choosing from independent, approved verifiers with their own trust scores and specialisms.

I am a

No spam. Founding members receive priority onboarding and direct input on the platform.

✓   You're on the list — we'll be in touch ahead of launch.

What makes it different

Five things no other
art marketplace does.

01
Provenance Before Purchase

Trust is visible before you spend a penny.

Every other platform treats provenance as paperwork you receive after the sale. Veriroo surfaces the trust tier on every listing — before the purchase decision. That's genuinely new in the mass-market art space.

✗Artsy, eBay, 1stDibs — provenance is a description field, if it exists at all
✗Christie's / Sotheby's — separate authentication service, hundreds of pounds, weeks of waiting
✓Veriroo — trust tier on every listing, independent verified experts bookable at checkout
How trust tiers appear on every listing
Self-Recorded
Artist or seller declared. No third-party documentation.
Basic
Provenance-Backed
Supporting documentation reviewed and recorded on-platform.
Backed
Expert Verified
A qualified authenticator has formally verified the work.
Verified ✓
02
Expert Verifier Marketplace

Book an art expert the way you'd book a specialist — at checkout or any time.

Browse independent, approved verifiers by specialism, trust score, and peer reviews. Book directly at the point of sale or separately for any piece in your collection. Each verifier sets their own fees and operates independently — you choose who you trust. The result is permanently recorded on the work's provenance chain.

✗Currently: word of mouth, expensive auction house contacts, or hope
✓Browse by specialism & trust score, book instantly, result tied permanently to the work
✓Verifiers are independent — not Veriroo employees. Each sets their own fees
Example verifiers — illustrative
M
M. Richardson
British post-war oils · BADA member
★★★★★
£180 / report
S
S. Okonkwo
Contemporary prints · 12 yrs experience
★★★★☆
£95 / report
T
T. Marchetti
Photography & mixed media · EU-based
★★★★★
£120 / report
03
Resale Royalties — Built into Stripe

Artists earn every time their work changes hands.

The artist sets their royalty percentage once, before the first sale. It is then locked permanently into the work's record — immutable, automatic, and enforced on every future transaction without any action required.

Example — resale of a £3,000 work at 10% royalty
Artist royalty
£300
Seller proceeds
£2,550
↳ Set once. Locked forever. Paid automatically on every future resale.
04
CoA as Ownership Record

Not a PDF in a drawer — a living ownership record.

Veriroo's Certificate of Authenticity is on-platform, transferable, and permanently linked to the artwork's provenance chain. When the work is resold, the CoA transfers with it. Closer to a land registry model than a traditional paper certificate.

✗Traditional CoA — a PDF emailed once, easily lost or forged, no chain of custody
✓Veriroo CoA — on-platform, transfers on resale, tied to provenance chain permanently
05
Stolen & Lost Art Protection

Stolen art is almost impossible to resell. That's the point.

Every work registered on Veriroo is digitally captured — linked to its verified owner on record. If a piece is reported stolen or lost, that flag travels with the work permanently. Any future QR scan surfaces the ownership dispute instantly.

How it works
✓Owner reports work stolen — flagged instantly
✓Every QR scan logs IP address and timestamp
✓Visitors can report a found work and claim a reward
✓Any resale attempt surfaces the ownership record
Coming soon
Insurance companies will be able to document ownership and value publicly — enabling reward offers tied to QR scan reporting. When a stolen work is scanned anywhere in the world, the finder can claim directly through Veriroo.

Who it's for

Every role in the art world,
one platform.

Collectors & Investors
Buy with eyes open. Track with intelligence.
  • Trust tier visible before every purchase
  • Independent expert verification available at checkout
  • Portfolio dashboard — total value, provenance coverage, growth
  • Stolen or lost works flagged permanently
  • CoA and ownership record transfers with the work on resale
  • Escrow-protected payments on every transaction
Artists
Create smarter. Earn longer.
  • Resale royalties — set your own %, paid automatically
  • Seasonal demand insights — know what sells when and where
  • See which subjects and styles are trending before you create
  • Professional CoA issued on every sale
  • Track your work's full ownership history over time
Galleries & Shops
Know what your visitors want before they ask.
  • White label storefront under your own brand
  • QR scan analytics — every display piece tracked in real time
  • Market demand data — know what collectors are searching for
  • Provenance, CoA, and escrow infrastructure included
Verifiers
Build your reputation. Get paid without friction.
  • Listed in the verifier marketplace from day one
  • Bookings come directly to you through the platform
  • Reputation score builds with every verified transaction
  • Early adopters compound their score advantage over time
  • Payment handled by the platform — no chasing invoices

Platform Intelligence

The data starts building
from day one.

For Artists
Know what to create. Know when to sell it.
As transaction data accumulates, Veriroo's insights surface seasonal demand patterns — what subjects sell in which months, which styles are trending. Winter landscapes in November. Coastal work in summer. Artists get intelligence previously only available to commercial publishers.
For Galleries
Know which pieces stop people. In real time.
When a visitor scans a Veriroo QR code in a physical gallery, the platform registers the engagement — which pieces attracted attention, how many scans, when. Galleries see in real time which works stop people and which get walked past.
For Collectors & Investors
Where is art value actually growing?
As the platform matures, market data will show which categories, artists, and styles are appreciating. Not opinion. Transaction data.
Honest timeline
Now at launch — portfolio dashboard, provenance coverage, QR scan analytics, and individual work tracking live from day one
Late 2026 — seasonal demand patterns and category trends begin emerging as transaction volume builds
2027 and beyond — meaningful market intelligence. The earlier you join, the richer your data becomes
Portfolio dashboard — illustrative
🎨
Coastal Study No. 4
Oil on canvas · purchased 2023
£4,800
Full provenance
🖼
Abstract in Ochre
Acrylic · purchased 2022
£2,100
Full provenance
✏
Figure Study III
Charcoal · purchased 2021
£950
Partial provenance
Total portfolio value
£7,850
📈
Seasonal insight: Coastal and landscape works typically see stronger demand April–August. Your Coastal Study No. 4 may be well-timed to list.
📡
Gallery signal: Abstract works received 3× more QR scans than figurative this month across the network.
“The platform that pays artists when their work is resold.”

The story the press will tell

Resale royalties for visual artists have been debated for decades. The EU's Artist's Resale Right covers auction houses, but the secondary market for mid-tier work remains largely opaque. Veriroo makes automatic artist royalties a standard feature of every secondary sale — enforced at the payment layer, not left to goodwill.

Art pressDesign mediaArtist communitiesCollector forumsFintech & business

The art market,
finally done properly.

Join the waitlist for founding access. Early members get priority onboarding, founding partner status, and direct input on the platform before public launch.

No spam. Founding partner status for early members.

✓   You're on the list — we'll be in touch ahead of launch.