Guide

How Veriroo Editions work

Published — For artists

Veriroo Editions is open. Here is how it works, and why the count being enforced rather than promised is the whole of the difference.

The problem with a limited edition

A limited edition is a promise about a number. Twenty five prints exist, and no more will be made. Everything a collector is paying above the price of a nice print rests on that promise being kept.

And it is kept, mostly, by a spreadsheet and somebody’s good character. Editions get extended. A second run appears in a different size. Numbers get issued twice by accident. None of that requires anyone to be a crook, and all of it devalues every print already sold.

What changes when the count is enforced

You declare the edition once: one image, one size, one process, a fixed run of up to 250 numbered prints plus any artist proofs. Three sizes are three separate editions, which is the honest way round rather than three sizes hiding inside one number.

Veriroo then numbers each print as it sells. Print 1 of 25 goes to the first buyer, 2 of 25 to the second. There is no spreadsheet and no number can be issued twice.

The moment the first print sells, the edition size locks. It cannot be changed afterwards, and a sold-out edition cannot be relisted. That is enforced by the platform rather than promised on a form, which is the entire difference.

A certificate for every number

Each print carries its own living Certificate of Authenticity stating the process, the paper, the year it was printed and its number in the edition. It is issued automatically at each sale, and it moves with that print when it is resold.

Each number uses one certificate credit, or if you have none, the cost comes out of that sale’s payout rather than blocking the sale.

You make it, you ship it

This is the part that separates editions from open prints. Every edition print is made, signed and numbered by you, and shipped within your dispatch deadline. The paper, the process and the finish are your decisions, and the signature is real.

Open prints are the opposite arrangement: a lab prints and posts them, they are unsigned and unnumbered, and there is nothing for you to handle. Both are worth having, for different buyers.

Selling at a fair or from the studio? A buyer can be handed a claim card and register their number with one scan.

What it costs

Listing is free. A 5% platform fee plus card processing comes off each sale, and each number uses one certificate credit. No buyer fee and no subscription.

What it is not for

Editions is for selling photographs and prints as collectible artworks. It is not a client gallery: not for delivering a wedding shoot, hosting an event gallery, or selling digital downloads. If that is what you need, this is the wrong tool and we would rather say so now.

List your first edition

Declare the run once, and the platform holds you to it. Listing is free.