Guide
Your gallery, your brand and the watermark
There are two public surfaces for an artist here and they do different jobs. Knowing which is which stops you setting up the wrong one.
Showcase against your own gallery
Showcase is the shared public space anybody can put a piece into, collector or artist, free. It shows the work, its trust status and its provenance signals, never a price, and never your identity unless you choose to show it.
Your own gallery is a page at your own address with your name on it, your theme and your work arranged as a body rather than scattered through a browse grid. That needs Artist Pro.
The difference in practice: Showcase is where people find a piece. Your gallery is where you send someone. It is the link in a bio, on a card, in an email to a collector, and it is the difference between showing somebody your work and showing them a search result.
What sits on your gallery
Your works, with the buttons a visitor needs: Visit shop if you sell prints, and your originals and limited editions whenever you have some for sale. You set the name, the intro line and the theme, including whether a first-time visitor sees it light or dark.
You also get a share card, which Veriroo builds from your work: three pieces on a wall with your shop name. You can upload your own instead.
One practical thing that costs artists reach every day: share with the Share or Copy buttons, not by copying the address bar. A link shared from the buttons previews with a picture of your work. A link from the address bar arrives as a bare blue line, and it gets tapped far less.
The watermark
Every upload gets watermark protection, and you choose the treatment during upload.
The thing worth knowing, because artists worry about it and the worry is misplaced: the lab prints from your original file at full resolution. Any watermark you see on the website is not printed. The watermark protects the image on public pages; it never touches what a buyer receives.
So you do not have to choose between protecting your work online and selling a clean print of it. That was the trade every other route made you make.
The name people see
Your public display name is separate from your real name and from the email you sign in with. It is what appears on your gallery, on your pieces and in the marketplace.
Your identity is pseudonymised on public pages unless you opt in to showing it, so working under a name that is not your legal one is a normal thing to do here rather than something you have to negotiate. Certificates and legal records use your real name, which is a different field and stays private.
Set up your gallery
Your own address, your own theme, and a share card built from your work.